Guides

Ship mascot assets that work beyond the mockup.

Evidence-led guidance for choosing formats, creating consistent characters, and embedding animation in real products.

Animation formats

GIF vs WebM vs Lottie: which format should you use?

Compare GIF, WebM, Lottie, dotLottie, and MP4 for websites, apps, email, and transparent mascot animation. Includes a decision table and a browser-ready video example.

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