Every mascot has a job to do. Pick what you're building for and see which styles fit it best.
Start with the user moment, not the illustration style. A mascot can attract attention in a game or app icon, guide a first-time user through setup, or make a blank and frustrating screen feel more approachable.
Product surfaces such as onboarding, empty states, and errors usually need a calm, readable pose with room for supporting text. Brand, game, and icon mascots can put more emphasis on silhouette, expression, and recognition at a glance. Keeping one reference character across these moments helps the product feel consistent.
Once you know the job, compare the visual options in our mascot style guide, test the workflow with free mascots, and review how Mascofast works before generating a full set.