Pick an industry and a naming style, get instant brandable name ideas — free, no account required.
Once you have a name, build the character with the startup mascot guide or explore all mascot styles.
What kind of business is it?
What naming style do you want?
Free, no account needed, unlimited tries.
A name sets the tone for everything that follows — the domain, the logo, and if you're using one, the mascot. Picking it first, before any visual design work, means the art direction actually follows from a real decision instead of the other way around. That's why this tool is scoped to names and a one-line read on why each one works, not a full branding kit.
Yes — generating names costs nothing and doesn't require an account. You only sign up if you want to turn a name into an actual mascot image for that brand.