Mascot collection / SaaS

Free SaaS mascots

Browse mascot directions for onboarding, empty states, dashboards, and the places where software needs a more human face. These examples are selected for product teams that want warmth without making the interface feel childish.

OnboardingEmpty statesProduct UIMarketing pages

Nine SaaS mascot directions

Friendly characters for software moments that need context.

Each preview is available as a free PNG under the project-use license below. The ordering favors calm, useful product placements over pure decoration.

Free PNGDog mascot in the Doodle art style shown as a SaaS onboarding character

Doodle setup guide

A loose, hand-drawn direction for welcome screens, checklists, and first-run guidance.

Doodle
For OnboardingExplore Doodle
Free PNGDog mascot in the Plushie art style shown as a SaaS empty-state character

Soft empty-state helper

A tactile, gentle mascot for calm empty states and low-pressure product prompts.

Plushie
For Empty statesExplore Plushie
Free PNGDog mascot in the 3D Render art style shown as a polished software product character

Polished dashboard buddy

A clean dimensional direction for product pages, dashboard cards, and launch assets.

3D Render
For DashboardsExplore 3D Render
Free PNGDog mascot in the Cartoon art style shown as a SaaS feature-launch character

Feature launch companion

A bold option for release notes, changelogs, and lively in-product announcements.

Cartoon
For Feature launchesExplore Cartoon
Free PNGDog mascot in the Chibi art style shown as a compact product notification character

Compact notification host

A small, expressive style that stays readable beside short UI messages.

Chibi
For NotificationsExplore Chibi
Free PNGDog mascot in the Kawaii art style shown as a reassuring software interface character

Gentle help mascot

A soft direction for reassurance, validation, and user-friendly setup moments.

Kawaii
For Help statesExplore Kawaii
Free PNGDog mascot in the Pixel Art art style shown as a developer-tool mascot

Pixel dev buddy

A technical, playful direction for developer products and compact interface accents.

Pixel Art
For Developer toolsExplore Pixel Art
Free PNGDog mascot in the Pixar art style shown as a software marketing character

Animated-feature product guide

A dimensional character direction for memorable marketing and brand storytelling.

Pixar
For Marketing pagesExplore Pixar
Free PNGDog mascot in the Anime art style shown as a community product mascot

Community product host

A more expressive direction for community-led products with a stronger personality.

Anime
For Community screensExplore Anime

Need something that is yours?

Create a custom mascot that matches your SaaS brand.

Create your mascot